Helping traditional brands navigate the world of
Web3, NFTs, and the Metaverse.
Helping brands like yours to
Understand
Meaning of terms like Metaverse, Web3, NFT, and Blockchain.
Different types of NFT categories and their use cases.
Difference between centralized and decentralized virtual worlds and their respective demographics.
Potential opportunities of Metaverse & Web3 for your industry.
Analyze
Different ways for a traditional company to enter the space.
How other companies entered the space:
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What they are building
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How they launch and support their Metaverse & Web3 initiatives
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How they engage with Web3 communities
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How they are building a community around their brand
Create
Metaverse & Web3 strategy for your brand:
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Meaningful for your brand
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Authentic toward existing Web3 communities
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Based on your business objectives
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In line with your brand equity
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With consideration of your internal resources
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Sustainable to build a long-term presence in the space
Web3 meets brand building
Your Web3 insider
I am not just an observer of the Web3 culture and the Metaverse - with my involvement as an investor, community member, and active participant in multiple established projects, I am fully immersed in the Web3 culture and the Metaverse space. My hands-on experience gives me a unique insight into the trends, community building, and opportunities for traditional brands to enter in ways that are meaningful and authentic.
Experienced brand-builder
I have extensive marketing and brand-building experience thanks to my time at Procter & Gamble, where I held a variety of global and regional brand management roles and contributed to the expansion of billion-dollar brands across numerous product categories, markets, and distribution channels.