Helping traditional brands navigate the world of
Web3, NFTs, and the Metaverse.
Helping brands like yours to
Understand
Meaning of terms like Metaverse, Web3, NFT, and Blockchain.
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Different types of NFT categories and their use cases.
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Difference between centralized and decentralized virtual worlds and their respective demographics.
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Potential opportunities of Metaverse & Web3 for your industry.
Analyze
Different ways for a traditional company to enter the space.
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How other companies entered the space:
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What they are building
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How they launch and support their Metaverse & Web3 initiatives
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How they engage with Web3 communities
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How they are building a community around their brand
Create
Metaverse & Web3 strategy for your brand:
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Meaningful for your brand
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Authentic toward existing Web3 communities
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Based on your business objectives
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In line with your brand equity
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With consideration of your internal resources
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Sustainable to build a long-term presence in the space
Web3 meets brand building
Your Web3 insider
I am not just an observer of the Web3 culture and the Metaverse - with my involvement as an investor, community member, and active participant in multiple established projects, I am fully immersed in the Web3 culture and the Metaverse space. My hands-on experience gives me a unique insight into the trends, community building, and opportunities for traditional brands to enter in ways that are meaningful and authentic.
Experienced brand-builder
I have extensive marketing and brand-building experience thanks to my time at Procter & Gamble, where I held a variety of global and regional brand management roles and contributed to the expansion of billion-dollar brands across numerous product categories, markets, and distribution channels.